Learn digital marketing techniques and strategies which includes Search Engine Optimization, Search Engine marketing, social media Optimization, Pay per Click, E-mail Marketing, Content Marketing, E-commerce & Affiliate marketing, Mobile marketing, ORM & lead management.
 
Eligibilty :
BBA/MBA, Working Graduates, Professionals, All students who want to pursue professional course in Marketing.

Program Features :
Classes & training by experience faculties.
Course book/e-book.
Certification from TIMTS Institute in association with Google IT Academy.
 

CURRICULUM

Digital Marketing

SESSION 1: Introduction to Digital Marketing

  • Digital Marketing Overview & Basics of Digital Marketing
  • Website Development, Design and content
  • Understanding Search Engine and Search Engine Optimization
  • SEM and Google Adwords
  • Web Analytics
  • Banner/Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing with Facebook
  • Social Media Marketing with Twitter and Youtube
  • Social Media Marketing with LinkedIn
  • Understand various social media platforms like Blogs and Forums
  • PR and online reputation management
  • Introduction to eCommerce
  • Digital Marketing Campaign
  • Digital Marketing Plan template











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