When we intend to market products using digital medium or digital technology the term used is Digital Marketing. Digital medium mainly includes Internet, while Mobile phone display advertising also belongs to the same category.

With today’s changing market trend, along with traditional marketing methods one needs to adapt methods used by individual’s every now & then and that medium is Online/ Internet access. Promoting business using internet platform gives direct to pull sales and easy lead generation. This complete course of digital marketing from TIMTS covers all major modules of Digital Marketing and is a must learn for marketing people.

CURRICULUM

Digital Marketing Overview

  • Difference between tradition & Digital marketing
  • Understanding Digital Marketing process
  • Working on visibility, Visitor engagement, bringing Traffic
  • Retention and performance evaluation

Website Planning & Creation

  • Difference between internet & web
  • Understanding websites
  • Domain name, extension & web hosting
  • Planning & Conceptualizing a website
  • Website in CMS

Email Marketing

  • What is email marketing and how it works?
  • Challenges faced in sending bulk mails
  • Types of Email marketing
  • What is opt-in email marketing
  • Setting up an account and platform
  • Creating broadcast list & auto responders
  • Tricks to land in inbox instead of spam
  • Top email marketing software’s & improving ROI

Lead Generation for Business

  • Understanding lead generation
  • Understanding landing pages
  • Types of landing page
  • Creating a landing page

PPC Advertising & Google Adwords

  • Google Adwords overview
  • Introduction to PPC
  • Understanding Adword algorithm
  • Creating search campaigns
  • Understanding types of bids and strategies
  • Tracking performance/conversion
  • Optimizing campaigns
  • Creating display Campaign

Google Analytics

  • Introduction to google analytics
  • Understanding account structure & insights
  • Cookie tracking and its types
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • Google analytics
  • What is link tagging
  • Understanding and setting up filters & segments
  • Monitoring traffic source and behavior

Social Media Marketing

  • What is social media
  • Understanding paradigms & psychology
  • Forms of internet marketing
  • Facebook/LinkedIn/Twitter marketing

Search Engine Optimization

  • What is SEO?
  • Introduction to SERP?
  • What are search engines & how it works?
  • Different types of keywords
  • Google keyword partner tool
  • Google operator
  • On page & Off page optimization
  • Local SEO & tools for SEO

Online Advertising

  • What is online advertising
  • Types of online advertising
  • Display advertising
  • Contextual advertising
  • What are payment modules?
  • Creating banner ads using tools

Ecommerce Marketing

Mobile marketing (advertising on mobile app & web)

Content marketing (covers all aspects of including tips to write content )

AdSense & Blogging

  • What is AdSense?
  • Tricks on how to get approval by google











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